What does it mean to be 'Driven by Analytics'?

It means every strategy, recommendation, and solution I provide is rigorously backed by data, not just intuition. My philosophy is, "If it's worth doing, it's worth doing analytically," ensuring measurable impact for your business.

How do your services differ from a traditional business consultant?

My approach is deeply rooted in applying rigorous data analytics and AI strategy to solve real-world business problems. While traditional consulting might offer general advice, I focus on transforming your operations and growth through quantifiable insights and measurable outcomes.

What kind of businesses do you work with?

I primarily partner with small to medium-sized businesses and organizations looking to scale smarter, optimize operations, and gain a competitive edge by leveraging their data and integrating AI. 

What is your typical client engagement process?

It begins with a free consultation to understand your unique challenges. From there, we determine the best fit for my services (AI Data Strategy, Operational Analytics, or Growth Analytics) and develop a customized roadmap, ensuring transparency and measurable milestones throughout our partnership.

My business isn't 'techy.' Can I still benefit from AI Data Strategy?

Absolutely. My role is to demystify AI and data, making it accessible and actionable for your business. We focus on pragmatic applications that deliver real value, regardless of your current tech sophistication. It's about strategic integration, not just complex tools.

We have a lot of data, but don't know what to do with it. Can you help?

This is a common challenge. My AI Data Strategy service is designed to help you identify critical data assets, establish clear governance, and build a roadmap to transform raw data into predictive insights and actionable strategies.

How can AI agents specifically help my small business?

AI agents can automate routine tasks, enhance customer service, provide predictive analytics for inventory or sales forecasting, optimize marketing spend, and streamline internal communications. We identify the highest-impact applications for your specific needs.

Is investing in an AI Data Strategy expensive?

It doesn't have to be. Investing in a clear AI Data Strategy ultimately leads to significant ROI by reducing inefficiencies, uncovering new revenue streams, and ensuring smarter allocation of resources. We focus on cost-effective, scalable solutions that deliver measurable returns.

How can operational analytics reduce my business's costs?

By diving deep into your operational data, I identify hidden inefficiencies, waste, and bottlenecks across all departments. This data-driven analysis allows us to implement precise process improvements that directly lead to cost reductions, improved resource utilization, and enhanced profitability.

We already use XYZ software for operations. Is this compatible?

My focus is on leveraging your existing data and systems where possible. We work with your current infrastructure, identifying opportunities to optimize data extraction and analysis from your current tools to drive better operational performance.

How quickly can I expect to see results from Operational Analytics?

The timeline for results varies based on the complexity of your operations. However, my approach focuses on identifying quick wins while building a sustainable framework for continuous improvement, making sure you see tangible benefits often within weeks or a few months.

How can data analytics truly improve my marketing ROI?

By analyzing campaign performance data, customer acquisition costs (CAC), and customer lifetime value (LTV), we pinpoint what's truly driving results and where your budget is being wasted. This allows for precise optimization, reallocating spend to high-performing channels and significantly boosting your ROI.

I get a lot of marketing reports, but I don't know what to do with them. Can you help?

Absolutely. Many businesses suffer from data overload without clear insights. I translate complex marketing data into clear, actionable strategies, building custom dashboards and KPIs that show you exactly what's working and how to optimize for growth.

What is your background that makes you an expert in this area?

My expertise comes from a unique blend of formal education, practical experience, and a relentless data-driven mindset. I hold an MBA with a focus on Data Analytics from the University of South Florida, complementing my hands-on skills with a Google Certification in Data Analytics and a HubSpot Certification in Inbound Marketing.

For over a decade, I owned and operated a multi-six-figure cut-and-sew manufacturing and online retail business, leading it to consistent year-over-year growth and a successful 46x valuation exit. This entrepreneurial journey provided invaluable cross-functional skills and a deep understanding of navigating a globally competitive online market. It instilled in me a practical, analytical foundation in scaling businesses through rigorous data-driven decision-making across all functions... from supply chain and product development to marketing and finance. This comprehensive experience now underpins my consulting approach, allowing me to deliver strategic, actionable insights for your business.

Do you offer long-term partnerships or one-off projects?

 I offer both, depending on your needs. My services can be structured for specific project-based outcomes or as ongoing fractional leadership/consulting to embed an analytical culture and drive continuous improvement.

How do I get started?

 Simply click the "Strategize Your Growth" button to book a free initial consultation. We'll discuss your challenges, explore potential solutions, and determine if we're a good fit to work together.